Premium, which bundles ad-free viewing with YouTube Music, hit 30 million subscribers in 2020. YouTube Red was unsuccessful in its mission, reaching less than 10 million subscribers before it relaunched as YouTube Premium. In 2014, YouTube launched a premium service aimed at curbing the loss of revenue from ad-blocking. On today’s YouTube, there are hundreds of channels with millions of subscribers on almost every topic, with the highest grossing channel of 2020 actually being a kid’s toy channel called Ryan’s World.
Many celebrities have been created through YouTube, with vlogging, gaming and comedy initially being the most popular types of content. As YouTube grew, it added more features to serve content creators, such as ratings, comments, embed functionality, livestreaming and revenue sharing. The person in question was ‘you’, specifically content creators, with the cover incorporating a mirror, rather than YouTube itself. Time magazine would include YouTube on its person of the year cover the same year.
